Ask The Experts: Measure The Value Of Social Media Marketing – News & Observer | Search Engine Overdrive

Local businesses face a specific problem, Foursquare said in their blog post announcement: they want to get people in the door, but tons of people walk by the storefront without coming in. They’ve used data acquired over their four years of consumer interactions and relationships with over 1.5 million claimed businesses to inform their new advertising offering, they say. The ad creation process is relatively straightforward. Advertisers are asked to first search for their business, to ensure it’s been claimed. After logging in, advertisers then upload a picture and add content, in the form of a discount offer, tip or review. They can set a monthly budget and control their ads through the Foursquare advertising dashboard, where they can see data on views, spend and actions taken. Foursquare is celebrating a few early successes, based on testing with a select group of 1000 advertisers that kicked off in July. Bronx Beer Hall , located in the Arthur Avenue market in the Bronx, saw 6,500 impressions and 155 percent ROI on their campaign, according to Foursquare.

Shutdown Silver Lining: Less Traffic for D.C.

La base de todo es un buen desarrollo web que potencie la usabilidad, porque sin ella nada de lo que hagamos tendra sentido o efecto. La segunda base de la estrategia, los pilares, es la analitica de las keywords, con ella averiguamos cual es nuestro mercado objetivo y nos enfocamos a el. Luego comenzamos con las tecnicas propias del Inbound Marketing (de atraccion), el SEO organico con el que posicionamos de forma natural la pagina web en buscadores, haciendo que la gente encuentre lo que nosotros ofrecemos (alta tasa de conversion si el enfoque de keywords es bueno). Continuamos trabajando el Social Media, con el cual ademas de trafico de calidad obtenemos un aumento del Branding y un desarrollo de la Comunidad entorno a la marca, dos elementos clave para la fidelizacion de usuarios. Terminamos nuestra estrategia global con el Marketing de Contenidos , con el cual potenciamos tanto SEO como Social Media, ampliando en gran medida el alcance online. En definitiva, tenemos marcado el camino a seguir en nuestra estrategia de Marketing Digital, tan solo nos queda poner los medios necesarios para conseguir nuestros objetivos Estas preparado? En nuestra pagina de Facebook seguimos las ultimas tendencias de Marketing Digital Unete a nosotros! Comenta y comparte esta infografia! About the author Manuel Alejandro Palacios Manuel Alejandro Palacios, Consultor y Desarrollo en estrategias de Marketing Online.

(let alone specifically the Image Search option..) My best guess? Not many. At all. The guys and girls working at BING must feel hugely dispirited to be honest.. as it’s a fine, fine Search Engine – and yet so few people (typically..) use as an alternative to you-know-who. Sure, I do – but typically only when carrying out SEO checks for Clients – seldom (if ever..) for my own search needs. So yeah, interesting – but it won’t be until Google take similar steps with their own Image Search that this will have any sort of impact surely?

A Google+ post from Majestic SEO shows in her top 10 results, but not mine or via proxy. And once again, SheerSeo.com and Scribe get the boot from the first page of results. Another example? I asked Brian LaFrance of authority labs to do the same search. His results are below. His results show Raven Tools at #3. Authority Labs shows in the top 10 for him (though Id be surprised if it didnt LOL) while SheerSEO.com and Scribe drop off the first page. Yet another example? Max Minzer is a monster on Google+ (not in regards to being circled but in regards to using it beyond heavily).

Take some time to comb over our tips for lead gen for this growing social media channel , including how to most effectively optimize your pins. Meet Objective-Based Ad Buys: Facebook’s New Consultative Ad Dashboard In other major social network news, Facebook — you know, that site a billion people use? — announced a http://www.youtube.com/watch?v=y_ghSrOY2sw new feature aimed to become marketers’ new best friend. Objective-based ad buying and reporting, as the site is calling it, was developed to help marketing pros determine which ads they’re best-suited to implement and assist them in tracking page and post performance. Read up on how the King of Social keeps getting more business-friendly by the day. Blog SEO for the Modern Marketer: How to Optimize Your Posts Though Google threw a curveball that many-a-marketer didn’t see coming, one thing remains the same with the search engine conglomerate: what it considers to be best practices for SEO. In case you’ve forgotten some of these practices when it comes to blogging, set aside a few minutes to relearn how to make your posts as SEO-friendly as possible — from URL optimization, to social search, and everything in between.

Infografía Marketing Digital: nuevos retos del Marketing Online

La segunda base de la estrategia, los pilares, es la analitica de las keywords, con ella averiguamos cual es nuestro mercado objetivo y nos enfocamos a el. Luego comenzamos con las tecnicas propias del Inbound Marketing (de atraccion), el SEO organico con el que posicionamos de forma natural la pagina web en buscadores, haciendo que la gente encuentre lo que nosotros ofrecemos (alta tasa de conversion si el enfoque de keywords es bueno). Continuamos trabajando el Social Media, con el cual ademas de trafico de calidad obtenemos un aumento del Branding y un desarrollo de la Comunidad entorno a la marca, dos elementos clave para la fidelizacion de usuarios. Terminamos nuestra estrategia global con el Marketing de Contenidos , con el cual potenciamos tanto SEO como Social Media, ampliando en gran medida el alcance online. En definitiva, tenemos marcado el camino a seguir en nuestra estrategia de Marketing Digital, tan solo nos queda poner los medios necesarios para conseguir nuestros objetivos Estas preparado? En nuestra pagina de Facebook seguimos las ultimas tendencias de Marketing Digital Unete a nosotros! Comenta y comparte esta infografia!

(Hint: Less is more.) State Department’s Senior Tech Advisor Discusses Marketing, Social, and Emerging Technologies [Q&A] Our own Anum Hussain was able to spend time and speak withShahed Amanullah, the State Department’s Senior Technology Advisor, who provided her with some pretty in-depth and poignant views on the current state of the tech world, where it’s headed, and how marketers and businesses are (and should be) reacting to emerging tech, including changes related to social. You can read the entire Q&A here ! What was the most interesting thing you learned this week on the HubSpot blog? What do you want to see more of? Leave your feedback in the comments! Image credit: j / f / photos Jon Armstrong 1:49 PM on October 13, 2013 Ive seen a lot more people start shifting resources from Facebook and Twitter to Pinterest for lead generation. Any figures on what you recommend or is it mostly based on the industry? Desire 7:31 PM on October 13, 2013 Fantastic. Thank you for this..

Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week

By using Dreamhost for my website Search Engine Overdrive, my various LIVE API protocols run smoothly and optimally as designed. Without Dreamhost, and the tools included, Im not sure Id keep a website up and running. Ive not always been a Dreamhost user, but thankfully I am now. In the earlier years of the internet, I had accounts spread across various hosting and domain registration companies. That was a nightmare. Then, by luck, I read an article about a business who was changing the way things where being done in the online community for webmasters. Of course, my reluctance was painful because I had a lifetimes work involved in the various competitors of Dreamhost. Long story made shorter; I switched all my accounts to one centrally located dashboard from Dreamhost.

In it, Voytek explains that the team first mapped out a “normal” week’s trips, finding that a huge proportion of business day trips run run between downtown and the Capitol. They then calculated the difference in rides before and after the shutdown between neighborhoods and mapped it. The thick red line in south D.C. represents the decrease in travels between the capitol and downtown. “For people who know D.C. and how it works, this probably isn’t surprising,” Voytek said. “But as an outsider to the city, I thought it was very striking.” In another graph, Voytek tracks the proportion of rides between the capitol and downtown by the hour, before and after the shutdown.

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