rel=author or rel=publisher: Which Should I Use & When?

Below is an example. Remember, this is notyet actually showing up in search results. Structured Data Testing Tool preview My guess is that if they activate publisher rich snippets, they will be shown for results leading to general pages on your site, such as the home page, about page, etc. I would expect that for any content pages with Authorship markup, an author snippet will supersede the publisher snippet in the SERPs. In addition, Mike Arnesen of SwellPat h has speculated that there may eventually be some sort of brand rank for verified brands wherein the verified connection will help boost their search rankings for topics in which the brand is a recognized authority. At SMX Advanced in Seattle this past week, Googles Matt Cutts spoke about Google http://www.youtube.com/watch?v=y_ghSrOY2sw getting better at identifying the topical categories for which a site ought to rank. Heres how to verify your brand page with Google .

The Best Video SEO tool for Auto Dealerships | KonigCo Dealer Video SEO – YouTube

Define your VSEO Success The question you answer here is Did it work? You have to define what success means to you for this step. Do you want thousands of online users to recognize your brand and products? Is it enough for your website traffic to increase even if product orders do not? Your goals can be as simple as just getting people to your website and having them signup for a newsletter and leave contact information or it can be as large as going for gaining thousands of followers. Your sales process should consist of trying to create a relationship with your customer, and this is the step to get that started. Define your expectations for when you evaluate your VSEO campaign, you can make the decisions you need to meet your set standards. VSEO Analytics The basis for VSEO evaluation starts at the analytics to http://www.searchenginejournal.com/seo-agency-vs-content-marketing-agency-the-differences-and-why-they-matter/64199/ determine which video is sending you traffic and from where it is coming from. Google offers a set of code for free as part of their Google Analytics software.

15. Why Load Time & Site Speed Matter If your site takes a long time to load, Google may be unable to crawl it and update your content. If that happens a few times in a row, you may see your site start to fall in the rankings or even get deindexed. Site speed has been a confirmed ranking factor since 2010, and now theres a mobile site speed penalty to contend with as well. If a site takes forever to load, users wont want to bother so its definitely something to pay attention to and fix if you have a very slow site. 16. How To Make Sure Your Links Work On Mobile Devices That goes for both your own site (make sure internal links are working) and sites linking to you. Would you want someone to be on a website, see your link, click it, and go nowhere? Nope.

Instead of simply trying to sell a product or service, explain what it is and its value. Show it in action. Give the viewer information that they couldn’t get by reading alone. Creative, informative and even humorous videos retain and convert visitors more effectively than commercials. Take your time when brainstorming your script and develop a fresh approach that will spark an interest and keep viewers watching until the end. Ineffective Running Times No matter how masterful a filmmaker you may be, your marketing videos shouldn’t have the runtime of a biblical epic. Studies show that consumers prefer videos that are 3-5 minutes long, so make things short and to-the-point. Don’t neglect the mobile market, either. Smartphones have made marketing videos increasingly popular and effective on mobile devices, but mobile consumers have to consider data consumption, dwindling batteries and heavy competition for their attention.

Define your VSEO Success The question you answer here is Did it work? You have to define what success means to you for this step. Do you want thousands of online users to recognize your brand and products? Is it enough for your website traffic to increase even if product orders do not? Your goals can be as simple as just getting people to your website and having them signup for a newsletter and leave contact information or it can be as large as going for gaining thousands of followers. Your sales process should consist of trying to create a relationship with your customer, and this is the step to get that started. Define your expectations for when you evaluate your VSEO campaign, you can make the decisions you need to meet your set standards. VSEO Analytics The basis for VSEO evaluation starts at the analytics to determine which video is sending you traffic and from where it is coming from. Google offers a set of code for free as part of their Google Analytics software.

Allowing Google to aggregate your +1s to amplify your count. If you have a verified connection for your brand page, the +1 count displayed on your brand page will be a combination of followers of that page, +1s given to the page directly, +1s on your web site, and the total membership of any Google+ communities owned by your page. In addition, if you connect your AdWords account to your Google+ account, and enable the social extensions in your AdWords campaigns, your +1 count may show up on your AdWords ads. The possibility of getting a knowledge panel result for branded searches on Google Search. See illustration at right. This doesnt display until your brand page builds up a certain amount (how much we dont know) of engagement on Google+. It shows prominently in the right panel of search (replacing ads) and displays your logo, the name of your G+ brand page, the number of followers you have on Google+, a Circle chicklet that allows people to add your page to their Google+ circles right from the search page, and your most recent Google+ posts. In addition, some are speculating that at some point Google may start to display a logo rich snippet in search results for verified brands, similar to the present Authorship result.

rel=author or rel=publisher: Which Should I Use & When?

Add to Sign in to YouTube Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to add Mat Koenig’s video to your playlist. In July of 2013 KonigCo launched KonigCo Dealer Video SEO as a way to help automotive Dealers Dominate local search and conquest competitive makes in their local market. Our unique dealership video search optimization strategy works very fast, often helping these dealer videos reach Google page one visibility within a week. 90% of Automotive Shoppers are using YouTube which is the #2 Search Engine in the world after Google. 73% of time spent by Automotive buyers is cross-shopping competitive makes and models. Dealers can conquest competing makes with a video SEO strategy from KonigCo. Get your dealer videos in front of online shoppers on their Tablet, PC or Mobile Device today with KonigCo Video SEO for Dealers.

People are getting used to associating authorship rich snippet results with rich content by a real person whom they can trust. Landing on a product or FAQ page probably creates disappointment, and may increase your bounce rate. It may actually lower your CTR for some pages. I have heard from ecommerce site webmasters who were pretty certain their organic traffic actually went down if they were able to trick Google into showing an authorship snippet for product page results. This may be because people searching for a product find a face photo disconcerting, or even off-putting. It just doesnt belong, so they ignore the result. Based on the prior two reasons, I believe that if and when Google starts using Authorship as a direct ranking signal for search (the much-talked-about AuthorRank), Google will find ways to downgrade or even penalize Authorship used improperly. Google reps have said repeatedly that the intention of Authorship is to help people connect with topically-rich content by recognized real authors. That being said, is there ever a time when it is okay to connect Authorship to a whole site?

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